Cynthia Christ, convinced she can tell a lot about her clients just by looking in their makeup drawers, ask them to bring in their makeup when they come to her Sensia Studio.

"You'd be surprised," said Christ, "You can tell a lot about how they get their makeup---if they buy impulsively or carefully and if they use only giveaways and free deals.  You can also tell about a woman by looking at her makeup."

After reading an article in Modern Salon magazine, Christ noticed she could often chart her client's personalities by the shapes of their used lipsticks.  She embroidered on the concept and came up with her own Lipstick/Personality Chart.